Question: "How did postmodernism impact on Graphic Design practice?"
Poynor, R. (2003) No More Rules. London: Lawrence King - Postmodernism
Poynor, R. (2003) No More Rules. London: Lawrence King - Postmodernism
'It was a sign that design was beginning to break from its mooring, question its commitments to rationalism and determinacy and take an increasingly unfixed and open-ended new forms.' (Page 21)
The author is saying it as he is re-living this great experience as the quote suggests that postmodernism had a positive impact on graphic design as everything in the design world started to change in terms of new media, therefore had affected the production of graphic design practice. Graphic design had become increasingly popular to new opportunities and began to break away from its solidarity and people began to question the philosophy of graphic design as postmodernism made it more exciting and revolutionary. The excitement was unquestionable as people were so fascinated to see the new wave and the extensive styles as it gave endless variety of new options to choose from. The quote also implies it was time for a new change and a new beginning in graphic design because it was inevitable, people were simply waiting for it to happen, and when it did, it was substantial.
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