Defining the Brief

1. Research question 

To what extent does Packaging enhance Brand Identity and Consumer Desire - aesthetics, society, culture, colour theory, psychology.

1a. Is it Viable
What is there to study (ontology)?
Packaging design, brands, trends.

How can we know about it (epistemology)?
Using research to back up the argument.

How do we study it (methodology)?
Research in books, research into packaging designs.

2. Defining the design problem
How packaging affects the way that the consumers view products through packaging design. To show products are the same but are packaged differently but are advertised to promote different benefits.

3. "Client"needs or requirements
Create different packaging for similar but the same products so that they have various options.

4. Audience
The audience will be consumers of all ages and genders.

5. Mandatory requirements
Create different packaging that would allure to the public but using similar products to produce multiple different options.