Sunday, January 29, 2017

Bibliography

Bibliography

Ambrose, G. and Harris, P. (2011) Packaging the Brand: The Relationship Between Packaging Design and Brand Identity. Available at: https://books.google.co.uk/books?id=PKpiYVV0GdMC&
printsec=frontcover&dq=packaging+design&hl=en&sa=X&ved=0ahUKEwihrIra
59rRAhVKBMAKHYTAFgQ6AEISDAD#v=onepage&q=packaging%20design&f=false (Accessed: 1 January 2017).

Berger, J. (2008). Ways of Seeing. 1st ed. London: Penguin.

CHOCOLATEMILKRECIPE (2016) Images of dairy milk chocolate bunches 2017. Available at: http://www.chocolatemilkrecipe.com/images-of-dairy-milk-chocolate-bunches/ (Accessed: 4 January 2017).

Clifton, R. (2010) The Economist: Brands and Branding. Available at:
https://books.google.co.uk/books?id=Meox4MYrPN0C&pg=PA96&dq=
brand+loyalty&hl=en&sa=X&redir_esc=y#v=snippet&q=experience&f=false
(Accessed: 8 January 2017).

COCA COLA (2017) More products. Available at: http://www.coca-colaproductfacts.com/en/coca-cola-products/coca-cola/ (Accessed: 4 January 2017).

DuPuis, S., Silva, J. and Braue-DuPuis (2008) Package Design Workbook: The Art and Science of Successful Packaging. United States: Rockport Publishers.

Fletcher, A.D. (2001) The Art of Looking Sideways. New York: Phaidon Press.

Heller, S. (1994) Looking Closer: Critical Writings on Graphic Design. Edited by Bierut. M., Drenttel W., Heller S., and D. K. Holland. New York: Allworth Press.

Heller, S. and Vienne, V. (2012) 100 Ideas That Changed Graphic Design. London: Laurence King Publishing.

Hellström, D. and Olsson, A. (2017) Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions Available at: https://books.google.co.uk/books?id=ARKcDQAAQBAJ&pg=PA35&dq=
packaging+design&hl=en&sa=X&sqi=2&redir_esc=y#v=onepage&q=brand&f=false (Accessed: 8 January 2017).

Klimchuk, M.R. and Krasovec, S.A. (2013) Packaging Design: Successful product
Branding from concept to shelf. Available at: https://books.google.co.uk/books?id=HZvK5QJFVkgC&printsec=frontcover&dq=packaging+design&hl=en&sa=X&redir_esc=y#v=onepage&q=packaging%20design&f=false (Accessed: 1 January 2017).

Lupton, E. and Phillips, J.C. (2008) Graphic Design: The New Basics. Edited by Clare Jacobson. New York: Princeton Architectural Press.

PROCTER (2016) All razors | UK. Available at: http://gillette.co.uk/en-gb/products/razors-and-blades/all-razors#viewtype:gridview/facets:/category:all-razors/page:1/sortby:popularity-desc/productsdisplayed:undefined/cwidth:3/promotilesenabled:false/pcwidth::cwidth:454 (Accessed: 4 January 2017).

PROCTER (2016) Refillable razors. Available at: http://gillettevenus.co.uk/en-gb/shaving-products/razors-by-type/refillable-razor-cartridges#viewtype:gridview/facets:/category:refillable-razor-cartridges/page:1/sortby:popularity-desc/productsdisplayed:undefined/cwidth:3/promotilesenabled:false/pcwidth:/cwidth:3/pscroll: (Accessed: 4 January 2017).

Shaughnessy, A. and Bierut, M. (2009) Graphic Design: A Users Manual. London, U.K.: Laurence King Publishing.


TIFFANY (no date) Available at: http://www.tiffany.co.uk/WorldOfTiffany/TiffanyStory/Legacy/BlueBox.aspx (Accessed: 4 January 2017).

Wednesday, January 4, 2017

Research Analysis for essay


















Gillette Razors
These product images have been chosen to represent how packaging can affect how a person feels and would make them gravitate to a particular one based on the design of the box and what it claims to do. All the items are virtually the same, they do the same things but are packaged differently so that brands can get more of their products out there and to show they have a diverse range for all different types of people. 

The colour contrast on the Gillette Venus and Gillette Fusion razors are very different in terms of the shade of colour of the product as they are seen to use stereotypical feminine and masculine colours. These such colours for women are suppose to be 'girly' pink, purples, yellows - bright and colourful whereas for men, to show their 'masculinity' the colours used are predominately dark.











Established brand colours
For some brands, they have established a certain colour and that colour is their brand identity as it is widely recognised and celebrated by the public. Examples of this are Tiffany's, Cadbury and Coca-Cola. This may be due to having an audience worldwide (Tiffany's and Coca-Cola) and because of it's accessibility, it is more renowned or brands such as Cadbury is a nations favourite and is a brand that is part of the British culture and is exclusively made and sold in Britain which makes it more 'sentimental'.