Gillette Razors
These product images have been chosen to represent how packaging can affect how a person feels and would make them gravitate to a particular one based on the design of the box and what it claims to do. All the items are virtually the same, they do the same things but are packaged differently so that brands can get more of their products out there and to show they have a diverse range for all different types of people.
The colour contrast on the Gillette Venus and Gillette Fusion razors are very different in terms of the shade of colour of the product as they are seen to use stereotypical feminine and masculine colours. These such colours for women are suppose to be 'girly' pink, purples, yellows - bright and colourful whereas for men, to show their 'masculinity' the colours used are predominately dark.
Established brand colours
For some brands, they have established a certain colour and that colour is their brand identity as it is widely recognised and celebrated by the public. Examples of this are Tiffany's, Cadbury and Coca-Cola. This may be due to having an audience worldwide (Tiffany's and Coca-Cola) and because of it's accessibility, it is more renowned or brands such as Cadbury is a nations favourite and is a brand that is part of the British culture and is exclusively made and sold in Britain which makes it more 'sentimental'.
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