Introduction
Overview of packaging - why it is important and how it is everywhere.
Paragraph 1
Discuss the psychological way that packaging can affect consumers.
Paragraph 2
How packaging can create a brand experience.
Paragraph 3
Colours used to market products e.g. stereotypical colours used to differentiate female and male products - how that influences different audiences .
Analysis
Compare and evaluate similar packaging designs and how packaging is used to make them appear similar yet different.
Conclusion
Key points that are argued in the essay.
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