The Ordinary is owned by a larger company, DECIEM, which also specialises in health and beauty. They have their own in-house lab which allows them to test and develop products for their other brands and range. The brand was created to help ordinary people develop their skincare routine by using ingredients to target skin concerns at a low cost. They usually use ingredients that are non-harmful and do not use potentially harmful ingredients that may be found in other skincare brands.
They do not test on animals and try to be as ethical as possible in their brand and in their products.
The Ordinary have become a brand to watch out for as they have affordable and good quality ingredients. They have been mentioned numerous time by bloggers, in magazine and articles. They have also accumulated 12 awards so far for their products.
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