Friday, November 17, 2017

Case study: SAMFARMER



Sam Farmer created his own brand that is targeted at teenagers of all genders. He said that after trying to find products (deodorant) for his children to use, he was appalled by the heavily gendered products and the connotation behind the use/ideals of the product. He didn't think it was right that young teenagers have to buy a product that would have sexual/stereotypical messages.

SAMFARMER's skincare range is very basic and offers a standard product for everyone to use.

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