Having thinking about ethical issues and sustainability. The material for the final outcome will hopefully use minimal and sustainable materials as it shows that using sustainable packaging can look just as eye-catching and desirable as non-ecofriendly materials.
'Today companies must be honest in their endeavours because consumers are sceptical...issues of sustainability are all critical concerns.' (DuPuis and Silva, 2008, p.g.34)
Concern and eco-awareness are growing, and the packaging industry is responding by examining what's being done now and exploring new opportunities to improve current standards. (DuPuis and Silva, 2008, p.g.110)
DuPuis, S., Silva, J. and Braue-DuPuis (2008) Package design workbook: The art and science of successful packaging. United States: Rockport Publishers.
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