Pattern Design Research for Practical Outcome

Having researched existing soap product packaging and my target audience, pattern design seems like the best idea to go for since it would target both female and male audiences if it was simple enough. It would also show that decent packaging design does not need to be complicated or heavily designed to look attractive.

'The secret to success in all ornament is the production of a broad general effect by the repetition of a few simple elements. Owen Jones' (Lupton and Phillips, 2008, p.g.186)

'In The series of pattern studies developed here and on the following pages, a simple lozenge form is used to build designs of vaying complexity. Experiments of this kind can be performed with countless base shapes, yielding an endless range of individual results.' (Lupton and Phillips, 2008, p.g.187)

'Regular and Irregular Interesting pattern designs often result from a mix of regular and irregular forces as well as abstract imagery.' (Lupton and Phillips, 2008, p.g.192)

Lupton, E. and Phillips, J.C. (2008) Graphic Design: The New Basics. Edited by Clare Jacobson. New York: Princeton Architectural Press.