The packaging was printed on Tyvek and Digital Print stock as they are both tear-proof and waterproof making it suitable if water gets onto it. Digital Print stock was far too thick for the packaging so Tyvek was more suitable. From a previous blog post, the material that was going to be used was supposed to be sustainable and eco-friendly. As Tyvek isn't recycled, it can be recycled after use. The reason why this material is the most suitable is because it is tear and waterproof which saves the hassle that the consumer may face if they don't own a soap dish.
Advertising ‘needs’ onto the packaging, helps consumers decide whether to buy the product or not depending on if they think it will benefit them ‘Consumers make product decisions based on how a product makes them feel. Going further, she observes the power of design to help elicit feelings. “In a crowded marketplace,” notes Postrel,“aesthetics is often the only way to make a product stand out.”’ (DuPuis and Silva, 2008, p.g.25)
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