Introduction for the Critical writing piece

Skincare packaging is one of the many types of products to be designed, packaged and sold to the consumer whether online or instore. As times change and the world moves on to the next thing, people in society become more aware of issues at present. Ethical responsibility and social issues in skincare packaging are two of many concerns the public are expecting brands to address as the changing market brings up topics concerning current social issues, and how it makes an impact on how products are designed to satisfy and accommodate to the impending market. Our thriving society has allowed others to feel free in their own bodies and thus has recognised that there are more than two genders and that we must be attentive towards everyone. Amongst gender-neutral packaging in skincare products, consumers are also expecting more responsibility in equality from skincare companies in environmental issues; now more than ever.  Brands have to prove to their consumer that they are sensitive to changing society, the environment, and how they package their products in order to fulfill their approval to potential customers. Skincare brands are also slowly becoming more mindful of the demand for better ethical responsibility in their products and packaging which has influenced their design decisions, and within society, there are growing ethical concerns in the skincare industry where consumers are questioning companies and their practice.  Brands and their social and ethical concerns are a direct result of how people view themselves and their self-worth, making them more conscious of the way they look. Consequently, consumers only accept the best from their skincare products and are expected to be treated fairly. Skincare brands have more of an added duty in the current market for the way they deliver their products to the consumer. Individuals deem a skincare brand’s worthiness by assessing the ingredients they use, their honestly to the consumer, production values and the material and wastage; all these factors equate to how the brand influences their design decisions, and whether they are addressing societal issues such as creating skincare products and packaging that is gender-neural and sensitive to the prevailing market. The younger generation have learnt to become more equal and recognise that there are more than two genders, and that we should grow to make others feel accepted by actively guiding the gender-neutral packaging to be part of the mass market. Ethical and social responsibility directly impact one another as they both share similar issues that arise in product packaging and the advertisement and marketing of the products. People that believe in socially responsibility are also ethically sound as they believe that as well as people being treated with equal rights, they understand that avoidable use of excess materials can be an undeniable threat to the environment, thus us in it. Introducing sustainability, recycling schemes and non-gendered skincare products, it can help prevent environmental issues and allows brands to cut down costs on their packaging, whilst also promoting gender-fluid packaging and help them enter the new, inevitable, ever-changing market.