Social and ethical concerns to look into

Ethical concerns - Social issues – showing acceptance of different members of society through packaging

• How did packaging use gender stereotypes in the past?
• How did packaging traditionally market itself to binary genders?
• Changing values of society – people more accepting of non-traditional gender stereotypes
• Changing laws – in 1967 same sex sexual activity was decriminalised, 2013 same sex marriage was legalised. Despite the fact it was decriminalised in 1967, it took a lot longer to legalise marriage – very current issue. Proof that society is changing and being more tolerant and understanding of the LGBTQ+ 
• Baby products – gender neutral – to what point did it start where children are introduced to gendered packaging?
• Animal testing
• Honesty to customer – price, morals, ingredients

Current landscape

• Example of offensive beauty campaign – Dove
• Gender identity practice
• Signs, symbols and semiotics, typefaces, gendered products now, baby products, making money
• Gender neutral packaging is part of ethical issues