Primary research - Boots

'Women's' skincare aisle:

• Bright
• Bold
• Colourful
• Tall/slender shaped packaging and bottles

'Men's' skincare aisle 

While the women's skincare aisle were filled with female skincare products, the men's skincare products were significantly less and was also filled up with hair products to make it seem like there are more products.

• Wider shaped packaging
• Shorter
• Dark
• Looks dull
• Limited colours used

Clinique products

There is a vast and larger selection of female Clinique products than there are for men. The men's products seem like a 'one-size-fits-all' type of situation as they do not offer a selection for men. The colours of the packaging is also a very different as Clinique for women have different and bright colours whereas for men, they only use a dark grey to package their products. 

The Gendered Object edited by Pat Kirkham

'Although the production and use of male toiletries are evidence of the blurring, if not breaking down, of what have been rigid gender boundaries in the ‘touchy’ area of male cosmetics, the advertising and packaging practices which distinguish between Clinique’s ‘male’ and ‘female’ products draw heavily on gender stereotypes based on binary oppositions.' Page 203.