Monday, January 8, 2018

Practical design development


For reference, I looked at pharmacy prescription labels as a guidance for my practical work. Prescription labels feature boxes and lines and so the description and branding would have to fit within the space.

Being mindful about the amount of skincare products in a shop, the layout of the design needs to be as simple and straightforward as possible but still relay the message to the consumer. The design features basic information needed in order sell the product. I wanted it to be as direct as possible and really focus on the skin type and the product type.

Helvetica Regular and Bold was used for the design as the typeface is known for it's universal use. Helvetica is a popular typeface and works with most typefaces, it's legibility and simplicity shows that it is neutral typeface.

From the mock up, it shows that the design does appear to be a label, however, something about the it is a little off.

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