Tuesday, January 9, 2018

Practical design development

Typeface consideration

















Considering other typefaces, I found that DIN Alternate Medium and Bold worked better than the Helvetica typeface. The DIN typeface looks modern clean and more uplifting than the Helvetica. DIN works with the lines/box style as DIN is known for it's lean and geometric style. The main information and branding uses the DIN Alternate Bold as it is the key information that needs to stand out the most to the consumer.

Final design

The key problem with the previous design was that there was too much information and white space surrounding the design. Therefore, I had taken the directions out to make it as simple as possible. I also placed the skin type on the right side of the design so the information of the design can be read both horizontally and vertically. The clear distinction of each information provided makes it easier to read.



The outer packaging net design was created in a similar layout as the labels as I wanted it to be coherent and obvious that the outer packaging reflects the product inside.


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