Product differentiation

After creating the layout for the net and label design, I hadn't considered how the consumer would be able to differentiate the skin types, other than having to read each information. I looked at my previous research on skin and found that dry skin types tend to have finer pores whereas, normal skin have small pores and oily skin have larger pores.

The design incorporating a pattern representing pores did not work, so I tried to illustrate the skin layer. Both patterns did not work and I felt that it drew the attention away from the prescription label design.

Colour co-ordination
From the CoP crit, the people in my group suggested using nature/earth colours for the products. I was hesitant at first as the gender-neutral design only used black and white.

I settled on a yellow for dry skin, green for normal skin and orange for oily skin.

Yellow (#F5D72F/PANTONE 114C) had been chosen for the dry skin type as a it is considered the brightest colour on the spectrum. People with dry skin tend to have dull-looking skin as they lack moisture.Yellow represents illumination and vitality in which people with dry skin want in their skincare.

Green (#90C95C/PANTONE 367C) is a colour associated with peace, nature, freshness and calm. People with a normal skin type do not experience as much skin issues as it is considered the perfect skin type. Therefore, green repre-
sents the relaxed state of the skin.

Orange (#E38136/PANTONE 7413C) can show the sensation of heat and warmth. It represents the in ammation and blemishes of oily skin. Red would represented the soreness of the skin better, however, it seemed off-putting as it seemed more aggressive. Orange felt more uplifting and still holds similar connotations of the oily skin type. 

The colour palette is a balanced mix and seem to harmonise with each other and is easy on the eyes.

The colours allow the product to stand out, otherwise without, it would not. It also makes the process easier for the consumer where they can easily find and re-purchase a product for their skin type by looking at the colour.