Stock decisions

For production, I had the idea to test out the packaging using different materials as I wanted to reinforce the different skin types to make it even more obvious. I also wanted to create a unique customer experience. I thought about using different stock for each of the packaging designs in reference to the skin type; dry skin on textured/fibre stock to represent dryness; normal skin on smooth matte stock and oily skin on glossy stock to represent the sheen that people with oily skin have.The labels on the bottles are consistent to the packaging boxes as it seemed more efficient when kept the same.

The idea made sense but overall, the use of bre, matte and glossy stock clashed with each other as they are all very different and it seemed jarring as a collection.Therefore, I had experimented with other textured stock. I looked into G.F. Smith embossed stock and chose a few was the most appropriate for each skin type.The stock that were chosen were:

Dry:
Leather Morocco

Normal:
Smooth

Oily:
Granular 
Stipple

The final stock I had used for the packaging are all in bright white as they would appear the same.The outer-packaging is 270gsm and the labels are 135gsm and the same stock is used for both.

Leather stock was chosen for dry skin as the texture appears like the ne lines and wrinkles as dry skin is prone to those concerns.

Smooth was chosen for normal skin as it represents the soft and mellowness of the skin.
Granular was chosen for the oily skin packaging and label as the texture looked and felt like the appearance of larger pores that people with oily skin are more prone to.