CoP Practical Crit

When I briefed the group about my critical writing essay question, I had asked them if I should re-design existing skincare packaging or create a new brand. They all said that I should create a new skincare brand, as gender-neutral products may affect their existing products being sold. I also preferred the idea to create a new skincare brand as it allows me to produce items that I believe skincare products should be designed for rather than gender.

The other questions I had asked are:

What do you consider as gender-neutral?

• Streetwear - trainers
• Gender-neutral skincare
• Gender neutral/unisex clothing
• 'Simple' skincare

What colours would you associate with gender-neutrality?

• Green
• Natural colours
• Earth tones
• Nude/beige

Do you think packaging shapes influence a certain gender?

• Shower gel/bath products seem to be tall for women like the Imperial Leather or manly like the Lynx shower gel, it looks alien-y.
• Maybe stick to the nature theme again. Create something unique like a leaf shape bottle.
• I think you have to have it so it is a really basic shape with a simple logo.

From the group crit, they have advised me to create something that is simple and plain, using minimal colours or earthy colours.