From the research conducted for the creative writing piece and for skincare products, the best idea and the most logical is to create a product for each skin type which are: dry, normal and oily. All genders do have the same/very similar skin but we all have different skin types. Finding your skin type is the basics towards finding a skincare routine therefore, to design this, it would be easier for consumers to find and use a product that is suitable for them.
As I want to reinforce the importance of finding the right product for your skin type, I had an idea to create it so that the design of the packaging and bottle will be of a prescription label as it makes it feel more tailored and unique to the consumer. It would also give a sense of trustworthiness as the design looks medicinal.
Branding name
I wanted the brand name to be about skin or similar as it would fit into the concept of skin types and the prescription label style design. The only words I found that could fit was derma or dermis. Even though it is what I am looking for, it seems too obvious and Derma is an existing brand. It would be better to have something a little more ambiguous.
I looked into words associated with nature and natural skincare and I found the word Bloom means flourish, beauty, renewal and revival. The word sounded honest and made the brand sound organic in which it is ethical because it is a gender-neutral brand. There are many more words associated with 'Bloom' so when the consumer buys the product, they can find their own interpretation of the word and the brand.
No comments:
Post a Comment