From researching into existing gender-neutrally design products from the case studies and other skincare brands, they all share the same elements when designing for all genders:
- Simple solid colours (maximum 3 colours used) - white seems used on all/most designs
- basic packaging shapes
- very minimal/clean design (mainly featuring logo and product description)
- brands seem to focus more/make consumers aware of the products and their benefits rather than having it gender-focused
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