Thursday, December 28, 2017

Existing gender-neutral skincare designs
























From researching into existing gender-neutrally design products from the case studies and other skincare brands, they all share the same elements when designing for all genders:

  • Simple solid colours (maximum 3 colours used) - white seems used on all/most designs
  • basic packaging shapes
  • very minimal/clean design (mainly featuring logo and product description)
  • brands seem to focus more/make consumers aware of the products and their benefits rather than having it gender-focused

No comments:

Post a Comment