Skincare survey

Do you use skincare products?

• Yes
• Not really - I clean my skin with face wash
• Yes
• Yes I have a routine
• Sometimes
• No
• I apply cream occasionally
• Definitely 

How do you find the right product for you?

• I research into products, brands, reviews because I don't want my skin to break-out with spots.
• I just go to the shop and look at the skincare section and read what it says and if it sounds good, I'll buy it.
• Research and recommendations mainly.
• I like to read blogs, experiment with skincare and diagnose what skin issues I may be having at the time. If not, I usually buy products to test and if I like them, I keep them as part of my skincare routine.
• I look at what is on offer or what claims to be good for my skin concern at the time.
• I don't really buy or use products but sometimes I will ask to borrow something from my sister.
• I buy whatever is available.
• I like to research into products beforehand and then also look a real customer reviews before I buy.

What do you think about skincare products in retail shops?

• It is an easy option and I think they are really basic in terms results. They also can sell you lies.
• They're helpful and they work so I guess they are good to use.
• I feel like brands try to over-sell consumers.
• I used to buy skincare from Boots and Superdrug but now I can find better and cheaper products that are less harmful for my sensitive skin.
• They are convenient and easy to find.
• I don't like to spend too much time in the skincare section so I would just pick something up or I will ask someone to find me something.
• Easy to find and locate products that are suitable for me.
• Overwhelming. There is a lot and they all claim different things so it is hard to choose sometimes when you can't look online.

What do you feel about the design of skincare products?

• Sexist and stereotypical.
• Polar opposites in terms of colour for male and female products.
• There is so much more skincare for women than there are for men and it is a lot to take in.
• I think it's unnecessary and a little sad.
• The products I have are very dark and masculine which I would say is very stereotypical.
• Very colourful.
• I don't mind it but I understand why it can be problematic.
• It's obvious that it is all about marketing and advertising because men and women's skincare is so different and very sexist.

Would you ever buy skincare products that are designed and marketed at the opposite gender?

• Yes but I do feel a little silly when I do.
• It depends on how it is designed and what it claims to do and if it works.
• I'm not sure. I would if I knew it helped with my skin but I would feel weird about buying it.
• I would if the product worked and if it was cheaper than products aimed at women.
• No, it will make me feel emasculated. 
• I'm not sure if I would buy it but like I said, I do use my sister's skincare products occasionally.
• I don't want to be judged so no.
• Yeah, I wouldn't mind but it will make me feel a little weird.

What do you think about gender-neutrally designed skincare products?

• I think it's a smart and wise idea because I think society is moving into that direction anyway because there gender-neutral in shops like Zara so it's good. It lets people pick up a product and not have to feel judged by what they buy and have to feel like they have to feel a certain way.
• I haven't seen many around and I don't know what it would look like but I wouldn't mind it because skin is all the same anyway.
• Gender-neutral/genderless design is a 'trend' which I think will fit into society really well. People may be confused at first but it's becoming the norm now.
• I think it's a great idea! I already use gender-neutral products so to see them everywhere will be a big leap for society!
• It makes sense because I don't see the difference in skin for men and women.
• The way that society is right now, gender-neutrality is something that should be taken more seriously and I think by designing products to be genderless will be helpful to society.
• I think it would make me feel a little more confident in buying products that are gender-neutral because I don't like the heavily stereotypes that male and female products give off. 
• It should've been brought into society a long time ago. I already know of some gender-neutral skincare brands but they're not the sort where I could nip out and buy it, I have to buy them online. 

From the survey, it shows that consumers believe that existing skincare packaging design is over-done and gender-heavy. Some people are afraid to buy products that are marketed outside their gender therefore, feel like they do have to conform to gender stereotypes. When asked about the opinions of gender-neutrally designed products, everyone agreed that society is moving towards the direction of genderless skincare products and that they would consider buying it.